Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF) a leading food product marketing organisation headquartered in Anand, Gujarat, is going to automate their distribution to get more visibility in the secondary sales, stock, claims, scheme spend, channels, beat, salesmen productivity, salesmen coverage and distributor service level.
GCMMF, the apex organisation of the Dairy Cooperatives of Gujarat, popularly known as AMUL, has selected Botree Software for automating their pan India distribution network.
The organisation aims to provide remunerative returns to farmers and also serve the interest of consumers by providing quality products which are good value for money.
It is exclusive marketing organisation of ‘Amul’ and ‘Sagar’ branded products, and operates through 53 sales offices, and has a dealer network of 6,000 dealers and 10 lakh retailers. Its product range comprises of milk, milk powder, health beverages, ghee, butter, cheese, Pizza cheese, Ice-cream, Paneer, chocolates, and traditional Indian sweets, etc.“We selected Botree Software due to their extensive experience of more than 15 years in automation of distribution network, with the largest installed base of FMCG customers” said, a GCMMF spokesperson. “We are pleased that GCMMF has selected Botree Software as its partner for deploying our DMS and SFA solutions across its distribution network. GCMMF, in addition to licensing our software, has also entrusted us for deployment and post deployment service and support” said, Swaminathan, Head-Sales, at Botree Software.
Commented Botree Software CEO, Jayesh Pajwani, “Our partnership with GCMMF is a major milestone and further endorsement of our leadership position in FMCG distribution domain built over last 15 years. We are pleased that GCMMF has chosen Botree Software as their strategic partner in their growth strategy.”