With the FIFA 2014 World Cup fever hitting India, Fashionara.com, a leading online fashion e-tailers has bagged the rights to retail authorised FIFA 2014 merchandise. The collection includes t-shirts for men, boxers, track pants, shorts, football and caps amongst other items, with a guaranteed shipping date to all locations in India. Moreover, services like guaranteed overnight delivery are also being offered.
Speaking about the FIFA merchandise online store, Arun Sirdeshmukh, co-founder and CEO, Fashionara, said, “Football is big among the Indian youth and there is huge fan following for the World Cup. The FIFA merchandise will engage the vast football audience at a time when the world will be glued to the soccer World Cup. These are also really high quality apparel and accessories and hence will appeal to the sartorial sensibilities of the fans. We are already seeing the team jerseys flying off the shelves!”
The website is also running two contests on its social media: the first is a daily contest, ‘Predict to WIN’, where one can predict the winner everyday and can win a shopping voucher for FIFA brand merchandise. The second is ‘Shopping List Contest’, where one has to choose a product (from the contest link provided) that one feels matches best with the player’s personal style. The best match will win bags and t-shirts. This contest is open only for the last four playoffs.