Nike Football released part three of its Risk Everything campaign through a five-minute animated feature—The Last Game. The film is starring some of the world’s greatest footballers on a mission to save football from the hands of a villainous mastermind, The Scientist.
The Scientist – suave, smooth operating genius, has been analysing the game for years. He is dismissive of the audacious risks that the likes of Cristiano Ronaldo, Zlatan Ibrahimovic and Neymar Jr. take on the pitch. His research, which includes the claim that Ibrahimovic’s overhead kicks have a 76 percent chance of missing, leads him to create The Clones, automatons programmed to remove all risk-taking and focus only on efficiency, decision-making and results.“The idea behind ‘The Last Game’ is to show the world that Nike, like any true lover of football, believes that the game should be brilliant, daring and bold. Having the confidence to take risks is absolutely vital in football. Imagine a world without the brilliance of Cristiano Ronaldo, the acrobatics of Zlatan or the wizardry of Neymar,” said Nike’s Chief Marketing Officer Davide Grasso.
“The final 90 seconds of The Last Game prove, beyond any doubt, that brilliant football should be the only kind of football. Brilliant, creative, risk-taking football. That is what risk everything is all about,” added Grasso.