Surat-based apparel manufacturer Vishal Fashions is set to expand retail footprints of its exclusive brand store concept ‘Arissa’. Presently, it runs 32 Arissa stores, a mix of company-owned and franchisee outlets, across Maharashtra, Gujarat, and Rajasthan.
Offering ethnic wear for women, Vishal Fashions (P) Ltd forayed into direct retailing in 2010 under the brand name Arissa which is operated by its Mumbai headquartered subsidiary Arissa Lifestyle.
Vishal Fashions has also teamed up as the fashion partner for the upcoming Bollywood movie ‘Holiday and launched Holiday Collection which is now available at all retail outlets across India.
Apart from Bollywood, the company is also associated with designers like Manish Malhotra, Neeta Lulla, Vikram Phadnis, Masaba, Falguni & Shane Peacock, and Rocky S.