The Himalaya Drug Company, India’s leading herbal health and personal care company, is set to release its first television commercial for its product, Purifying Neem Scrub, a neem-based deep cleanser. The ad highlights the importance of pure skin in today’s ‘High-Definition’ lifestyle.
Created by Apostrophe Productions, the TVC is directed by Amit Baidya, whose past work includes commercials for brands in FMCG, consumer durables and media. “The film is about the protagonist’s small moments of self-realization that leads her to using the right scrub, Himalaya Purifying Neem Scrub as to get rid of the impurities is imperative. The fresh look and colors with music and vocal makes it a sweet film. It was fun shooting with the team, which is seen in the film,” shares Baidya.