Home Food Service Food Orders Through Mobile App Increases in Maharashtra

Food Orders Through Mobile App Increases in Maharashtra

By  
SHARE

One of India’s leading online food ordering service, .in, conducted a survey in Maharashtra’s major cities such as Mumbai, and Pune to understand and analyse the food ordering preferences. Reflecting the current surge in smartphone usage, the survey confirms that most consumers in the state prefer to order their food through ’s mobile app. In fact, the number of orders made through this medium has increased fourfold in the last one year, highlighting the ease and convenience of the mobile app when it comes to ordering food.

Also, as per the survey, most consumers prefer to pay using the cash-on-delivery option as this allows them to check their order and food quality before payment. In percentage terms, the number of cash-on-delivery orders stood at 69 percent as opposed to 31 percent of orders that used the online payment mode.

, MD and Co-founder, foodpanda.in, elucidates, “Maharashtra is one of our largest markets. Foodies in this state not only have distinct taste and choice of favourite cuisine, but are also extremely discerning about their preferences and the service quality. Surveys such as like these enable us to understand  likes and dislikes of the consumers and help us serve them better when it comes to food ordering.”

Pune houses a major section of student and IT population and Mumbai enjoys the status of being the business capital of the country with an incredibly fast pace of life. Therefore, these cities have always shown a high propensity for consumption of quick grub that can be eaten on-the-go. The survey highlighted the same trend with fast food emerging as the preferred cuisine.  About 51 percent of consumers ordered varieties of fast food with wraps topping the list of favourite dishes, followed by pizzas and biryanis. Italian food is the second most popular cuisine with 30 percent consumers opting for it. Chinese Cuisine orders stood at 11 percent whilst other cuisines comprised 8 percent of the total orders placed.

The survey corroborated the fact that orders peak in Maharashtra during lunch and dinner hours.  The time slots when maximum food delivery orders are placed in the state are 12 pm to 2 pm  and 8 pm to 9 pm.

According to Foodpanda, it currently  enjoys  the  largest  geographical  presence  in  India  with  coverage of 3500 restaurants across 30 cities. It  aspires  to  become  the  epitome  of food ordering  in  India  by  making  the  business  of online food delivery  delightfully  simple and hassle  free.

Previous articleHeard through the grapevine
Next articleCourtyard by Marriott, Gurgaon Celebrates Thai Food Festival
FoodService India Bureau provides a powerful platform for the Indian food service sector to share their views, exchange ideas and strengthen industry collaboration for profitable and healthy growth. It is loaded with industry research, trends, news, guest columns, and analysis to give market players cutting-edge insight into the dynamics of foodservice industry of India. The readership of FoodService India Bureau spans Restaurateurs, Hoteliers, Food Retail Start-Ups, Foodservice Retailers (Physical Eating Spaces) that include Restaurant Chains, Standalones, QSRs, Pubs & Bars, Cafes, Chain Hotels - (Restaurants & Banquets), Food Court Operators, Multiplexes; Travel Food Retail, Food Retail at Other Hubs, Institutional Catering, Street Food – Food Trucks, Vans & Carts; Foodservice Retailers that operate Cloud, Ghost, Virtual Kitchens; Online Foodservice Players/ Providers/ Aggregators. Functionally they are mostly MDs; EDs; CEOs; CTOs; CIOs; General Managers; Chief Purchase Officers; Chefs; Food & Beverage Heads; Store Managers; etc,. The above readership of FoodService India Bureau collaborates and exchanges inspiration and insights with peers, and actively engages with a vast array of support organisations that include General Contractors-Design & Build; Designers & Architects; Contractor/Suppliers of Food & Beverage Equipment + Fixtures, Furniture, Fittings, Capital Assets, etc.; Partners, Financers & Investors; Marketing & Efficiency Support Organisations; Consultants and experts in FS Formats, Trends, Cuisine Trends, Opportunities; Food Retail Tech Specialist Organisations; and Industry Associations working on broader interests of industry players and liaisoning within and with GoI. And also with Suppliers of consumables - Food, Beverage, Cutlery, Table Linen, Small Equipment, Disposables, Ingredients, Raw Material, other available for sale material, etc; Hospitality Training/ Hotel Management Institutes/ Recruitment & Training Organisations; Trend/Market-Footfall Research Agencies; Marketing Activation and Employee Recruitment, Training-Development Organisations. Note: FoodServiceIndia Bureau is also the digtal vehicle of the Indian edition of the well-respected FoodService Europe & Middle East magazine is a specialty B2B publication in the HoReCa (Hotel, Restaurants and Catering) sector in India. A bi-monthly print publication, FoodService India reaches out to key decision makers in the foodservice business in the country. For feedback, enquiries and/or editorial participation, please write to rajanvarma@imagesgroup.in