Iraya launches Shulahara Balm to Ease Muscle Pain

Leading beauty brand, Iraya, has come up with a a handy adaptation of the classic shulahara taila, Sports or Shulahara balm. It’s a natural muscle toner that enhances circulation, tones up sore and tight muscles. Formulated with milk, sesame oil, curd, prasarni, jeshthmadh, pimpalimool and chitrakmool, it claims to restore flexibility and helps in easy recovery from stiffness. One can apply a pinch of the balm on a sore muscle or an injured area and gently massage in circular movements. It is effective if used before and after a sports-related activity or strenuous physical workouts. Available at signature outlets and online, the Sports or Shulahara balm is priced at Rs425.