Tea marketers and exporters Golden Tips Teas has launched an online tea store called WorldTeaRoom.com. According to the company officials, the online store offers a selection of gourmet leaf teas blended with superior ingredients, exotic fruits, flowers, flavours, herbs and tisanes, sourced from various parts of the world including China, Japan, Ceylon, South Africa, Egypt, Germany, Kenya, Vietnam, America, and India.
The website offers over 100 black teas, green teas, oolong teas, white teas, herbal teas, flowering teas, rooibos teas, organic teas, fruit melanges and infusions.
Speaking on the occasion, Bala Sarda, Founder, World Tea Room and Director at Golden Tips Teas said: “With the launch of World Tea Room, we present an exclusive gourmet collection of teas expertly chosen from across the world. For long, coffee has stolen a march over other beverages in India but with the growing awareness about the health benefits of tea and the increased consumption of green teas in India, we believe the time was ripe to introduce such a concept in India. Fine teas are not just delicious to sip but are a very healthy way of life too. Even though this is an entirely new market segment, we believe there is enormous potential as we move forward.“
He further added: “For us the major challenge right now is educating consumers about different varieties of tea and help them discover a new variety every time. With our direct model of distribution, we have also been able to keep our price very competitive. Within a few days of our launch, apart from metros, we have also received orders from tier II and III cities. This is a good indication and also very encouraging for us. Moving forward we want to build a customer base of tea lovers and launch exciting flavours and teas every month.”
With an experience of over 80 years in the tea industry, Golden Tips Teas Global (P) Ltd., is an exporter and marketer of teas from India and also owns the Golden Tips, Nathmulls, and Kho-Cha tea brands.