Home Food Service Starbucks to Enter the Burger Biz with French Bakery-Cafe Chain La Boulange

Starbucks to Enter the Burger Biz with French Bakery-Cafe Chain La Boulange


is all set to enter the burger business with La Boulange, its French bakery-cafe chain. Linda Mills of said that La Boulange’s Los Angeles restaurant offering burgers is likely to open in June. Operating till 10 pm, apart from burgers the restaurant will also serve milkshakes, beer, cocktails and wine.

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The app will show the nearest Starbucks outlet and menu options and it will also enable consumers to make payments and to participate in the ‘My Starbucks Rewards’ program

This will be the first time that a La Boulange restaurant will open in a location outside Bay Area where the chain primarily serves breakfast and lunch with soups, sandwiches, salads, and baked goods. The La Boulange chain was acquired by Starbucks in 2012 for around $100 million cash. Besides acquiring La Boulange, recently, the company acquired Atlanta tea chain Teavana Holdings and San Bernardino juice business Evolution Fresh.

Based in Seattle, Washington Starbucks operates stores on a global scale serving whole-, full-leaf teas, hot and cold beverages, pastries, pre-packaged food items, sandwiches, etc.

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