LimeRoad.com has announced that Bollywood actress Neha Dhupia is on-board as Limeroad Style Director. The twitter face of the Wills India Fashion Week 2014 has been a part of the LimeRoad Style Council since 2013 and has joined the core team to play a pivotal role, building a strong community of women who love to play with products and style.
As the LimeRoad Style Director, Neha Dhupia will be responsible for sharing her own strong sense of style, and anchoring LimeRoad’s growing scrapbooking community into a space where fresh styles and trends come together to make product discovery for users an absolutely delight.
Suchi Mukherjee, Founder& CEO, LimeRoad, commented: “We love people with strong points of view and the hunger and drive to make big things happen. Neha embodies just that spirit and we are very delighted to have her play a much bigger role in developing our community. Our mission is to build the most delightful lifestyle discovery platform in India, and Neha will be working with us to make that happen.”
Neha Dhupia in her new role as a business woman said, “I always wanted to build something of my own and LimeRoad is my idea of a breakthrough company. Exclusive products shown through beautiful user generated scrapbooks streaming live on mobile, is one of a kind concept in India. This new role gives me the opportunity to interact with the community on a more personal level and encourage them to express the creator in them.”