Home Fashion Cone Denim Joins Hands with Unifi to Launch ConeTouch Denim

Cone Denim Joins Hands with Unifi to Launch ConeTouch Denim


Cone Denim and Unifi Inc. leading companies from Greensboro, North Carolina, have teamed to introduce ConeTouch, a soft-hand denim fabric designed to provide increased comfort and stretch in jeans.

ConeTouch denim fabric incorporates Unifi’s Repreve post-consumer recycled polyester-content fibers and yarns. According to Cone Denim, each pair of jeans made with ConeTouch contains an average of eight recycled polyethylene terephthalate bottles. The fabric is intended for use in women’s stretch jeans and men’s comfort-stretch jeans.

“ConeTouch with Repreve technology brings a new dynamic to stretch denim,” said Kara Nicholas, vice president product development and marketing, Cone Denim. “People connect with their denim and these amazing fabrics have the soft, cotton-like feel we love in our favorite jeans but with added conforming stretch and recovery and a sustainable recycled component.”

ConeTouch was developed under Cone Denim’s Cone 3D initiative for bringing denim innovations to the marketplace. Cone 3D, which refers to denim, design and development- focuses on technologies offering innovations in performance, comfort, uniqueness and sustainability. The fabric in included in Cone’s Sustainblue collection of eco-friendly denim fabrics made using recycled cotton and polyester and other sustainable yarns including Crailar Flax Fiber and Tencel.