Home Fashion Tanishq Launches the Second Edition of IVA collection

Tanishq Launches the Second Edition of IVA collection


Tanishq jewellery has introduced the second edition of IVA collection. Celebrating the journey of fine fashion jewellery, bollywood diva Kangana Ranaut unveiled the IVA collection recently at the Tanishq Andheri West store in Mumbai.

Titan to introduce women's ethnic wear
At present, Titan has presence in several personal lifestyle categories including jewelery under Tanishq brand, eyewear under Titan Eye Plus brand and watches under Titan brand

Inspired from nature and crafted around the theme of jungle-lab, IVA brings together the richness of nature, tropical wilderness and digital tribalism. Tastefully created to appeal to the taste buds of every new age Indian woman, this edition of IVA incorporates innovative modular techniques which makes every piece wearable in more than one way.

With new stone cuts and unique designs, IVA is crafted in yellow and white gold.  Excited about the launch of IVA,  Kangana Ranaut said, “Tanishq’s IVA collection is for today’s women, who enjoy stylish and sophisticated fine fashion jewellery. Every piece is very unique and innovative which can be worn for multiple occasions; from an afternoon lunch meeting to an evening party. The versatile and one of its kind designs of this collection provides limitless options for every modern Indian woman.”

Commenting on this launch occasion, Revathi Kant, Assistant Vice President, Design & Innovation, Jewellery Division, Titan Company Limited said, “IVA collection redefines the fine fashion jewellery offerings from the house of Tanishq. With minimalistic and modular designs and new age stone cuts; IVA has been designed and crafted to cater to the needs every customer who desires unique and one of its kind fashion jewellery. The wide range of stone cuts and the rich color palette chosen for this collection is in sync with the spring summer mood. IVA infuses fashion jewellery with glorious colour and contemporary cuts.”

Deepika S Tewari, General Manager Marketing, Jewellery Division, Titan Company Limited said: “We are delighted to present a collection of innovative designs in coloured stones that represent the bold and vibrant personality of today’s woman. This is the second edition of fine fashion jewellery from the house of Tanishq; following its debut in 2012. Displaying a wide range of unique and new age designs, each piece of IVA reflects best in class quality and craftsmanship that epitomizes fashion jewellery. We are confident that IVA will have an appeal amongst women of varied age groups across India.”

Available from Rs 15,000, IVA offers a wide variety of new age fine fashion jewellery in the form of earrings, finger rings, pendants & neckpieces.