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    Case study on Subhiksha


    It was an era of software industry booming with a software startups cropping up every day in the Silicon Valley and everyone was eagerly learning the language of computers. There was one industry trying to make its presence felt: Retail Industry. It was striving hard to achieve the industry status. The early retailers who made their presence were Raymonds, Indian Coffee House, Akbarallys, Premsons and Bata that were limited to a few locations and took long to practically arrive at a retail format. But, today it is a different story altogether with players talking of ROI, employee management and IPOs.

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