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    CASE STUDY OF PIRAMYD RETAIL

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    The Indian Retail industry in 2007 was poised for growth. Reports such as the AT Kearney’s “Emerging Market Priorities for Global Retailers” and The 2005 Global Retail Development IndexTM identified India as the next destination for the retail boom. During the past, India had already experienced ~10% growth in the retail market. This was primarily driven by change in demographic trends, consumer preferences, higher disposable income, etc. which will be discussed in the ‘Growth of the Retail Industry’ section of this paper. The Indian Retail Industry was expected to be INR 13-14 lakh crores. Fuelled by the growth of Indian Population, especially the expanding middle class, the favorable demographic profile etc, it was only certain that the growth in the retail market is here to stay.


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