The global fashion and lifestyle brand American Swan in association with Famebox has launched its debut Swimwear collection at the online talent platform Beauty & The Blogger. It is an initiative where style and glamour joined hands with social media. The swimwear collection is available in vibrant colours with international styling and signature details.
The reality show witnessed a bevy of aspiring models team up with blogging enthusiasts as they showcased their ability, vying for online viewer’s attention. While celebrity VJ Anusha Dandhekar mentored the models, prominent lifestyle blogger MissMalini hand held the young bloggers, who in turn battled for Lauren Gottileb’s attention, the celebrity judge who made a surprise entry during the final Talent Round.