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Moroccanoil Experience


Lewanna Group, representatives of Moroccanoil in India, hosted a special in-salon promotion. The event saw patrons of the Kromakay Salon and a select section from the Press experience a luxurious and relaxing time at the salon, wherein they enjoyed a complimentary wash, deep conditioning masque, followed by a styling session with their trained staff. The idea behind the exercise was to expose the clients to the vast range of Moroccanoil products available and the services offered and to exhibit how simple products can give good results in little time. These products are meant to simplify not only the life of the stylist, but also work wonders for the user, if consistently used at home. At the event, a hair expert provided consultation according to individual hair types and the staff then carried out hair services to suit each client’s needs. All rituals included a pre-treatment shampoo followed by the treatment, a relaxing head massage, rinse and concluded with a perfect blow dry. Some treatments that were were offered included, Dry Scalp Treatment, a ritual carried out to regenerate the scalp and fortify the hair follicle from the root, the Moroccanoil Intense Hydrating Treatment, a special care for dry, coloured and treated hair that results in restoring the lost elasticity and shine due to harsh chemical treatments like rebonding, etc. The other products in the new Hydration range are Morrocanoil Treatment + Morrocanoil Treatment Light; Hydrating Shampoo and Morrocanoil Hydrating Conditioner; Intense Hydrating Masque; Weightless Hydrating Masque; Hydrating Styling Cream and Morrocanoil Dry Scalp Treatment. Lewanna Group’s Manish Dialani and his team ensured that every guest on their list was pampered and made the experience extremely worthwhile.

Says Manish Dialani, Lewanna Group, India, “Every year, the salon services their clients and generates revenue from them. I believe, the salon should dedicate one day in a year for their top clients and pamper them. As the salon clients are our clients, we need to give them back the love they have given the brand over the years. We received a super response fom the clients as they loved the treatments and the pampering we showered on them during their visit to the salon.”