Brand mantra: Adding beauty to your life inside and outside has not only been Baggit’s style mantra but also its belief. It is a hi-street fashion brand which elaborates an individual’s personality.
Product assortment: From day to evenings, from ladies to lads, Baggit has a wide range to offer for every season and reason. Baggit offers ladies handbags, tote bags, wallets, belts, mobile pouches, utility pouches, and also men wallets and belts.
Targeted towns or cities in the next couple of years: Metro cities and modern urban areas.
Target consumers: Women and men.
Turning point(s) in my brand’s life: It was 7 years back when Baggit started an exclusive store and became the first to move and take charge of space in LRF (Large retail formats) under fashion accessory business.
Growth percentage: 40 percent
Any strategy change: Expanding its roots in trade and franchises.
Total no of EBOs: 28
Total no. of MBOs: 300
No. of EBOs added in 2013: 13
No. of MBOs added in 2013: 90
Total no. of flagship store(s): 3
No. of flagship store(s) added in 2013: 6
Expansion/extension/diversification plan(s): Expanded in south and north India. Anticipating opening of more 30 stores by next year and spreading our wings in international market like U.K. New territory /region added: In north Indian cities like Amritsar, Udaipur, Dehradun.
Awards won/nominated at IFF (Category and year): The prestigious Karmayogini Award and Peta Award and also Shoppers Stop Award for being the best in the accessory category.