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While Ordering Food only 23 Percent Indian Customers Go by ‘Quality of Food’

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Foodpanda.in, one of India’s largest online food ordering services, recently conducted a survey to understand the food ordering preferences of the global populace. The survey reveals that Indian youth are becoming increasingly discerning and brand loyal in their choices but when it comes to ordering out from restaurants; discounts and promotions win over quality. In our target base, 46 percent of customers were between the age group of 25 and 35 years.

The survey unveiled that young Indians are more price conscious than their global counterparts, when it comes to ordering food. Consumer ratings are a key purchase influencer for the young Indian foodie. Ratings sway 58 percent people in India while only 23 percent goes by quality of food. Globally, however, quality emerges as the top purchase influencer pegged at 51 percent, over other aspects such as ratings, discounts and promotional offers. Another country, Hungary, showed a similar trend as India with 33 percent preferring discounts and promotion over quality.

Rohit Chadda, MD and Founder, Foodpanda.in said, “A comparative analysis of the survey results in India and other countries, brings forth two key insights. Firstly, Indian consumers are dominantly price-conscious and secondly, there is a noticeable shift in online consumption behaviour among Indians.  There was a time when majority of people in India still looked at going online as a secondary option and the fear of buying things online was rampant. Thanks to innovation in technology and increasing penetration of smartphones and internet that a paradigm shift is witnessed, be it from the infrastructure point of view, price purchase, and internet; also from demography and consumer behavior perspective.”

“Companies were smart enough to cash in on this trend early as is testified by the sheer number of e-commerce, e-travel, e-education, portals plying the web.”

When being asked what is really important to them while ordering food from a restaurant, globally, 51 percent cited ‘food quality’ followed by 26 percent for ‘quick delivery.’ In India however, only 23 percent chose ‘food quality’ while a whopping 40 percent considered ‘promotional offers and discounts’ as more important than quality.

The ‘Foodpanda Restaurant Preference Check Out Survey’ was conducted across 34 countries, which included India, Hungary, Argentina, and Romania.

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FoodService India Bureau provides a powerful platform for the Indian food service sector to share their views, exchange ideas and strengthen industry collaboration for profitable and healthy growth. It is loaded with industry research, trends, news, guest columns, and analysis to give market players cutting-edge insight into the dynamics of foodservice industry of India. The readership of FoodService India Bureau spans Restaurateurs, Hoteliers, Food Retail Start-Ups, Foodservice Retailers (Physical Eating Spaces) that include Restaurant Chains, Standalones, QSRs, Pubs & Bars, Cafes, Chain Hotels - (Restaurants & Banquets), Food Court Operators, Multiplexes; Travel Food Retail, Food Retail at Other Hubs, Institutional Catering, Street Food – Food Trucks, Vans & Carts; Foodservice Retailers that operate Cloud, Ghost, Virtual Kitchens; Online Foodservice Players/ Providers/ Aggregators. Functionally they are mostly MDs; EDs; CEOs; CTOs; CIOs; General Managers; Chief Purchase Officers; Chefs; Food & Beverage Heads; Store Managers; etc,. The above readership of FoodService India Bureau collaborates and exchanges inspiration and insights with peers, and actively engages with a vast array of support organisations that include General Contractors-Design & Build; Designers & Architects; Contractor/Suppliers of Food & Beverage Equipment + Fixtures, Furniture, Fittings, Capital Assets, etc.; Partners, Financers & Investors; Marketing & Efficiency Support Organisations; Consultants and experts in FS Formats, Trends, Cuisine Trends, Opportunities; Food Retail Tech Specialist Organisations; and Industry Associations working on broader interests of industry players and liaisoning within and with GoI. And also with Suppliers of consumables - Food, Beverage, Cutlery, Table Linen, Small Equipment, Disposables, Ingredients, Raw Material, other available for sale material, etc; Hospitality Training/ Hotel Management Institutes/ Recruitment & Training Organisations; Trend/Market-Footfall Research Agencies; Marketing Activation and Employee Recruitment, Training-Development Organisations. Note: FoodServiceIndia Bureau is also the digtal vehicle of the Indian edition of the well-respected FoodService Europe & Middle East magazine is a specialty B2B publication in the HoReCa (Hotel, Restaurants and Catering) sector in India. A bi-monthly print publication, FoodService India reaches out to key decision makers in the foodservice business in the country. For feedback, enquiries and/or editorial participation, please write to rajanvarma@imagesgroup.in