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Chaiken to Enter E-commerce Route

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Womenswear brand Chaiken is set to officially launch its e-commerce website on May 19. The label, which was founded back in 1994 to international buzz, has been going through a three month beta trial, and is finally revealing its online shop for consumers.

The San Francisco-based company, known for its effortless and chic aesthetic, is beloved by its social and sophisticated clientele worldwide. The brand is known for fit, style and quality. The new e-commerce site will feature items that are a seasonless collection of the across all categories.

The brand’s new site will feature pieces designed to stand alone, or to be mixed with others, resulting in the urban, chic vibe the line reflects. Some of the items available will include Chaiken’s iconic Asher pants, tailored suites, skirts, dresses, as well as pieces added monthly in new limited colors, fabrics and designs.

Julie Chaiken, founder and creative designer of the brand, described her excitment for the her company’s new venture. “I am enthusiastic to create a collection that offers women the perfect go-to-work dress, pant and essentials. We have perfected fit and quality and through my years of experience in designing and retailing, I know what the modern woman wants to wear and I’m incredibly excited to give it to her.” The website reflects the collection’s minimalist aesthetic, which is inspired by San Francisco’s understated yet vibrant landscape.