India is one of the fastest growing economies of the world and is seen to be one of the mostlucrative markets. Rising disposable income and a relatively young population are conditionsfavorable for the growth of the retail sector. India has started developing away from its urban areas to new avenues which are fast catching up with their urban counterparts. With our brand Cultured Denims we intend to tap this young unsaturated market in the Tier-2 areas of Indiato create a cult. The proposal starts with an extensive market analysis which helped identify the need gap in the market and understanding the customer expectations. Moving on the Market Entry strategy is a detailed outline of our market along with the retail plan we would implement to ensure maximum productivity.

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