Following the success of Maria B lawn in Pakistan, one of the country’s biggest designer retailers, Maria B becomes the first Pakistani designer brand to design and retail a collection of lawn specifically for India. Titled ‘Astitva’, the new collection is available at all leading retail stores in India nationwide through the brand’s Indian partner Sahiba Ltd.Custom-designed for Indian consumers and lawn enthusiasts, Astitva features 12 diverse designs based in a distinctive tribal and boho-chic aesthetic.
Speaking about the launch of Astitva, Maria.B, CEO, Maria Butt said, “Given the similarities in our history, culture and tradition, India has always been an ideal market for Pakistani fashion. Earlier this year we launched a limited edition lawn collection featuring Arabi lawn in India which too proved very successful and paved the way for Astitva; with this collection we have created lawn designs specifically for Indian consumers based on our own research and market insights gleaned by our Indian partners Sahiba Ltd.”
The brand also has one of Pakistan’s most extensive retail networks with over 25 standalone outlets in 12 different cities across the country, while also exporting to six international destinations including UK, USA, Bangladesh, UAE, Qatar and India.