Dunkin’ Donuts (DD), the baked goods and coffee chain, has opened two restaurants on the same day in Mumbai, one at Linking Road, Khar and the other at Phoenix Market City, Kurla taking its total restaurants count in India to 27. After a successful start in North India, these are Dunkin’ Donuts first two restaurants in West India .
Speaking at the opening, Ajay Kaul, CEO, Jubilant FoodWorks, said: “With the evolving QSR and café market Dunkin’ Donuts presents an interesting opportunity for Jubilant FoodWorks. We are encouraged by the appreciation Dunkin’ Donuts has received from consumers right from the time we opened our first store in Delhi. In 2014 we plan to expand beyond North India and start the journey of taking Dunkin’ Donuts national. This opening of our restaurants in Mumbai marks the beginning of this exciting journey for us. We are confident that with the differentiated, all day part food and beverage menu that we offer, consumers in Mumbai will love Dunkin’ Donuts.”
Said Dev Amritesh, President & COO- Dunkin’ Donuts India, Jubilant FoodWorks, “We are very excited to come to Mumbai. Dunkin’ Donuts in India responds to the need of the adult QSR consumers. These are young adults who have outgrown the world of the older QSR’s and find them infantile and basic and are looking for something more evolved and different. We know that Mumbai has a significant population of these evolved young adult consumers and we are sure that they will love Dunkin’ Donuts.“
He further added that the chain brings to Mumbai an offering that’s been fine-tuned over the last two years. Dunkin’ Donuts recently launched its new positioning “Get your MOJO back”. Focussed on the adult QSR market, the brand has introduced a range of signature products like the Tough Guy Burger, Wicked Wrap, Stirr’accino Coffee, Death by Chocolate and Alive by Chocolate Donut, Dunkin’ Ice Teas etc.