Home Fashion Raymond and its unique innovation for summer 2014

Raymond and its unique innovation for summer 2014

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Raymond announced the launch of its latest Spring Summer collection whichoffers an exciting new range of summer of wool fabrics – a first of its kind, unique collection designed especially for Indian summers.

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The summer of wool collection from Raymond offers a smart and comfortable range of fabrics, which includes 100 per cent pure merino wool as well as innovative blends of merino wool combined with natural fibres like cotton and linen amongst others. Each of these fabrics are manufactured using state of the art technology and processes; delivering high quality fabrics that are durable and come in a wide array of colors.
Raymond also announced the launch of a new entry level worsted fabric called True Star for an exciting upgrade for customers to the world of wool – as a part of the summer of wool collection.

Commenting on the launch, Mrinmoy Mukherjee – Chief Marketing Officer – Lifestyle Business, Raymond Limited said “Raymond has a rich legacy in wool and wool as a fabric has always been highly versatile by nature. We consider wool to be an appealing proposition in fabric and readymade that can be used round the year in the country. The Summer of Wool collection from Raymond offers smart and comfortable fabrics that unleash the true potential of wool by offering our customers an exquisite collection ideal for all seasons. We are confident that the magic of wool along with the brand equity of Raymond will continue to be winning combination across the country”.

Traditionally, wool has been associated with winters but wool has always been a great insulator. During winters it does not allow body heat to escape and stay warm, whereas in summers it insulates the body from ambient heat.  This feature along with its property of breathability, make wool a good fabric for day-long comfort.