Home Food Service Pizza Hut Leverages on Rice Eating Consumers in India with ‘Birizza’

Pizza Hut Leverages on Rice Eating Consumers in India with ‘Birizza’

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Pizza Hut’s has introduced a biryani called Birizza having a flavourful crust with masala gravy aimed at leveraging the strong presence of rice-eating consumer base in India. The new ‘Birizza’ range comes in three variants of Veggie, Paneer and Chicken at a price of Rs 99, Rs 129, and Rs 149, respectively.

Speaking on the launch of “Birizza,” Sanjiv Razdan, General Manger, Pizza Hut & Restaurant Excellence, said: “As a part of our strategy -‘Amazing taste, astonishing value’, we want to reach out to
a wider consumer base through great taste and variety at very affordable prices.. The first step in that direction was launching Magic Pan last year at a sub 50 price point. This was followed by a series of pizza innovation with the same filter. With Birizza we aim to offer relevant variety to our consumers and also open doors to a whole new set of consumers. Biryani is one of India’s favorite dish and has great appeal across the country and we are serving it with a Pizza Hut twist.”

Birizza is available across all Pizza Hut stores and Pizza Hut Delivery outlets present across the country.

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