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AMERICAN SWAN

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Brand mantra: Offering authentic smart casuals to people who seek an aspirational, glamorous yet restrained lifestyle. When you buy American Swan, you buy the ultimate expression of individual style- a combination of artistry and creativity.

Product assortment: Men’s and women’s apparel, accessories, footwear, beauty and fragrance and home products

The targeted towns or cities in the next couple of years: Tier-I and Tier-II cities

Target consumers:
Young aspiring customers in the age group of 22 to 45 years

Turning point(s) in my brand’s life: The high visibility online campaign on 4 July, 2013 which led to leapfrog in our ecommerce business

Growth percentage: Its only our first year of operations but the growth has been much beyond our expectations.

Any strategy change: Expansion in the no. of categories offered and the no. of channels through which the products are being offered.

Retail presence and number of EBOs/MBOs added in 2013:
130 MBOs in the first year of establishment.

New flagship store(s): NA , Our entire range of products is available at americanswan.com

Expansion/extension/diversifi cation plan(s): Plan to increase in the no. of categories being offered in the lifestyle category and adding more online and offline channels to increase the reach of the brand.

New Territory / Region Added:
Apart from existing categories of Delhi- NCR , Punjab, Himachal Pradesh, we have added UP, Bihar, Rajasthan, Orissa , MP, Chhattisgarh, Hyderabad and Coimbatore in the recent past and planning to expand in Gujarat, Mumbai, Kolkata and north eastern part of India.

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