Home Progressive Grocer Diät Foods Expands Product Portfolio

Diät Foods Expands Product Portfolio


Diät Foods (India), a Mumbai-based manufacturer of healthy, sugar free food products under the brand, Sugarless Bliss has expanded its portfolio with the launch of jams and multigrain cookies.

The new range of sugar free jams are available in six flavours, fig and saffron, kala jamun, mix fruit, orange marmalade, strawberry and rose, and pineapple in 300 gm glass jars, priced at Rs 210. These jams are also available in special gift packs. “Our sugar free jams are made from finest quality of fresh fruits and flowers. They are sweetened with Splenda, and are low in calories. The jams do not contain any artificial colours,” says Deepak Awatramani, Chairman, Diät Foods.

Sugarless Bliss’ multigrain cookies consist 13 grains and seeds and are claimed to be fortified with 10 essential vitamins and minerals.These sugar free multigrain cookies are available in a box of 200 gm for Rs 275. “I have used 13 grains and seeds in the cookies because I wanted them to be high in fiber. My cookies have whey protein too.” informs Awatramani.

With the new launches, company has strengthened its position in the health foods category, which is growing at fast pace in the country. These products are available at the leading gourmet food stores.

Diät Foods was established in 2006 and currently offers a wide range of food products, targeting diabetic and other health-conscious consumers.