Vishal Fashions that forays into direct retailing under the brand name ARISSA, showcased its Nazakat Collection at the 15th IIFA Awards 2014 in Tampa Bay, Florida, USA designed by Bollywood designer Vikram Phadnis. The IIFA Collection was showcased at IIFA Rocks, an event specifically designed for fashion and music. The evening was attended by celebrities like Shahid Kapoor, Farhan Akhtar, Anil Kapoor, Saif Ali Khan, Kareena Kapoor Khan, et al, whereas Malaika Arora Khan sashayed the ramp as the showstopper.
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