Lenovo has roped in Bollywood actor Ranbir Kapoor as the brand ambassador for its smartphones in India. As part of this association, Ranbir will endorse Lenovo’s range of smartphones and will feature in various television and online commercials for the brand in India. In Lenovo’s earlier association with Ranbir, he was endorsing both PCs and Tablets and will continue endorsing Tablets in this partnership too.
Speaking on the occasion, Sudhin Mathur, Director-Smartphones, Lenovo India said: “Ranbir Kapoor is a multi-talented and popular actor, who is admired across the nation. We are delighted to be associated with him, as he is an extremely versatile, endearing and stylish performer just like our range of Lenovo smartphones. We believe that this partnership will expand our reach into the consumer space and enhance the preference for Lenovo smartphones in India.”
Expressing his excitement on this association, Ranbir Kapoor said: “The cutting edge technology and product design that goes into Lenovo products differentiates it from the rest. Today, Lenovo has grown into a brand synonymous with youth, style and innovation.
Lenovo also mentioned that it would release a series of new TV and online commercials featuring Ranbir.