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Dude Food Set to Kickstart a Counter Culture Movement in the F&B Space

April 9, 2014

Dude Food is one of the quirkiest debutant in the ever evolving F&B scene of the capital. Located at a student-friendly locality of Satya Niketan
(opposite Sri Ventakeshwar College) it follows a simple philosophy: ‘Life is too short for mediocre meals’. It promises to eradicate the political correctness from Delhi’s food scene.

Cheerful visuals with a splash of graffiti covered walls, and music depicting the New World Order, sets the mood. The restaurant elicits an
urban street vibe, and has an instant connect with the youth. Understanding the pocket depth of fellow dudes in town, the place is a complete value for money hang-out place

Heady aromas whet up an appetite, making way for a wholesome gastronomical experience of American cuisine. Everything on the menu is deliciously honest and will surely offend the anorexic or those paranoid of calorie counts. The food is straight from the heart, inspired by the dark abyss of gluttony; and as Head Chef Gaurav Chawla puts it, “The offerings are unpretentious and taste is paramount…it’s the kind of stuff that cults are made of.”

The menu comprises of some crazy preparations. To kickstart the day, there are waffles with ice cream, caramelised banana and buttermilk pan cakes with honey, creamy smoothies and thick shakes. Though there is hardly anything for the calorie conscious, the Dude salad bowl, with an amalgamation of 20 veggies is good enough to satisfy their cravings. Post breakfast offerings include Drunken Chicken, Sticky Bacon wrapped sausages, and the Dude Burger with a bacon weaved mutton patty. A highlight on the menu is the Garbage Plate, which after wooing the Americans since 1918, is set to come alive for the first time for Indians. A meal for two costs Rs 400.

Cool Dude’s chief promoter Sumit Goyal, says, “The idea was to break paradigms and kickstart a counter culture movement in the F&B space. Dude Food is a 100 percent self-owned business, operated by Delicious Concept. We plan to start more outlets after completing atleast five months of the first outlet. In 24 to 30 months we will have 5 outlets in Delhi-NCR.”