Established in 1990, Malappuram-based Safa Jewellery, has launched its manufacturing unit in UAE as part of its global expansion. Headquartered in Melattur village of Malappuram district in Kerala, Safa Jewellery operates five retail outlets and employs more than 300 people.
Dr. Rashid Al Leem, DG, Department of Sports and Customs and Sharjah Free Zones Authority, inaugurated Safa Jewel Manufacturers in SAIF Zone Sharjah.
In an exclusive interview with IMAGES Retail, K. T. M. Abdul Salam, MD, Safa Jewellery said: “There is a huge demand for Kerala jewellery and traditional ornaments in the Gulf Cooperation Council (GCC). “We will open two showrooms with an area of 1,500 sq. ft. each in Jeddah and Riyadh soon. Most of the NRIs based in the GCC have an inclination towards Kerala brands and they prefer these brands on every occasion. To tap this market, Safa will operate in the GCC as a wholesaler, manufacturer or retailer.”
Safa has jewellery items made in gold and platinum, perfectly crafted in artistic designs with BIS Hallmark. It also has a good collection of stones, pearls and precious watches.
The company will increase its shop strength to 20 by 2020. Safa Jewellery, a family-run business, has set up world-class Research & Development centre in order to build innovative products, to study novel trends in the sector and to manufacture customised products.