Rupa, one of India’s leading fashion and lifestyle brand, has recently launched a retail store at AvaniRiverside Mall, Howrah.
Nikhil Jain, the Retail Head of Rupa and Company says , “It was a natural decision to open our new outlet at Avani Riverside Mall, a destination thronged by the majority of Kolkata shoppers. We have been received warmly and the responses we are getting are also very positive.”
Rupa started off as a men’s innerwear brand, and today it is one of India’s leading lifestyle brand with products for everyone in the family.
The new store showcases all the major Rupa brands like Frontline, Hunk, Softline, Kidline, Air, Stretcho, Expando, Xing, Femmora, Euro innerwear, Bumchums, Immogi, Thermocot, Torrido, Footline, Euro Jeans etc. A one-stop fashion shop for everyone in the family – that’s the Rupa promise.
Rupa has also launched a completely new range of products exclusively for women under the brand name Jeanie. With elegant and stylish denim-wear products on offer. Jeanie is poised to offer more quality products under the brand name in near future.