Home Retail Rupa Opens a New Store at Avani Riverside Mall

    Rupa Opens a New Store at Avani Riverside Mall


    , one of India’s leading fashion and lifestyle brand, has recently launched a retail store at AvaniRiverside Mall, Howrah.

    Rupa Frontline revamps brand identity, launches new logo
    Aided by huge market demand and brand following, the brand evolved into India’s leading lifestyle brand pioneering the national slogan, ‘Yeh Aaram Ka Mamla Hai!’

    Nikhil Jain, the Retail Head of Rupa and Company  says , “It was a natural decision to open our new outlet at , a destination thronged by the majority of Kolkata shoppers. We have been received warmly and the responses we are getting are also very positive.”

    Rupa started off as a men’s innerwear brand, and today it is one of India’s leading lifestyle brand with products for everyone in the family.

    The new store showcases all the major Rupa brands like Frontline, Hunk, Softline, Kidline, Air, Stretcho, Expando, Xing, Femmora, Euro innerwear, Bumchums, Immogi, Thermocot, Torrido, Footline, Euro Jeans etc. A one-stop fashion shop for everyone in the family – that’s the Rupa promise.

    Rupa has also launched a completely new range of products exclusively for women under the brand name Jeanie. With elegant and stylish denim-wear products on offer. Jeanie is poised to offer more quality products under the brand name in near future.