Rallis India, a Tata Enterprise and an Indian crop care company has joined hands with Star Bazaar announcing the launch of ‘Rallis – Star Bazaar Grapes’sourced through Rallis India’s “Samrudh Krishi” initiative. The export quality grapes will be retailed by Star Bazaar at all their outlets in Mumbai and Pune, and priced at Rs 115 for 1 kg and Rs 65 for 500 gm.
Speaking on the launch of ‘Rallis – Star Bazaar Grapes’, V Shankar, Managing Director and CEO, Rallis India, said: “We are delighted to bring farm fresh grapes to the consumers through Star Bazaar outlets in Mumbai and Pune. Consumers today have become very health conscious and prefer quality products which are safe and healthy for consumption. The grapes sourced from farmers are a part of our Rallis ‘Samrudh Krishi’ initiative and through our association with Star Bazaar we are able to take the farm fresh grapes to the consumers. These farm fresh grapes are certified by Agricultural and Processed Food Products Export Development Authority (APEDA) making them an export quality product and are available at reasonable prices in the domestic market. We plan to launch the product in other markets across India during our second phase.”
“Samrudh Krishi” initiative by Rallis India claims to bring latest agronomy practices to Indian farmers.
Commenting on the association, Jamshed Daboo, CEO, Trent Hypermarket, said: “At Star Bazaar, it is our constant endeavour to provide our customers with an unmatched array of high quality products at affordable prices. We are very pleased to associate with Rallis India’s initiative ‘Samrud Krishi’ and launch farm fresh, Rallis Star Bazaar Grapes. This collaboration will help us to widen our horizons to reach customers who are looking for fresh and the best quality produce. We will continue to provide our discerning customers with unique products at great prices, thus offering a well-defined value proposition.”