Molson Coors Cobra has launched the British lager brand Carling in the Indian market. Carling, which is over170 year old, claims to be the number one lager brand in the UK. In India, the brand will be available in 300ml bottles. First brewed in the 1840s, Carling is a lager of caramel colour with hops aroma.
Molson Coors Cobra, the joint venture between Molson Coors International and Cobra Beer Indian Pvt. Limited, has introduced the brand in the country to expand their portfolio and geographical footprint in the country.
Speaking on the occasion, Kandy Anand, President, Molson Coors International, said: “As one of the largest beer markets in Asia, India presents an excellent opportunity for us to expand our global footprint. Our joint venture with Cobra India has seen the successful growth of our existing brands in the market and we are confident in the opportunity Carling presents as a premium lager in this growing market.”
India is one of the largest beer markets in the Asia-Pacific region by volume. In 2013, Indians consumed more than 20 million hectolitres of beer. Premium beer is one of the fastest growing category in the country growing by more than 49 percent in 2012-13. Molson Coors Cobra aims to tap the potential with the Carling brand, together with its other brands, King Cobra and Iceberg 9000.
Lord Karan Bilimoria, Chairman, Molson Coors Cobra, added: “Molson Coors Cobra has had a long and successful connection with the United Kingdom. Our Cobra beer brand is a household name in the UK and is the number one Indian beer brand there. And now with the launch of Carling, we are able to present UK’s number one beer to Indian consumers.”
Molson Coors Cobra India is headquartered in Mumbai and has a brewery in Bihar.
Formed in May 2009, the Cobra Beer Partnership’s day to day operations are managed by Molson Coors (UK). First imported into the UK from Bangalore in 1990, Cobra Beer claims to be one of the strongest and best known brands in the world beer category.
Molson Coors Brewing Company is a global brewer that brews, markets and sells a portfolio of premium brands such as Coors Light, Molson Canadian, Carling, Staropramen and Blue Moon across The Americas, Europe and Asia. It operates in Canada through Molson Coors Canada; in the US through MillerCoors; across Europe through Molson Coors Europe; and outside these core markets through Molson Coors International.