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7th Sin

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Brand profile: Fashion Apparels

Brand mantra: Style every Indian youth at par with international fashion

Product assortment: Jeans, chinos, shorts, shirts and T-shirts

The targeted towns or cities in the next couple of years: Tier II and III

Target consumers: Indian youth

Turning point(s) in my brand’s life: Recognition in one of the top 10 high fashion brands

UPDATES

Brand turnover: Rs12 Crore

Growth percentage: 25 to 30 percent

Total no of MBOs: 550

No of EBOs added in 2014: NA

Number of MBOs added in 2014: 200

Total number of flagship store(s): NA

No of flagship store(s) added in 2013: NA

Expansion/extension/diversification plan(s): Turnover will be 25 to 30 percent increase.

New territory /region added: Punjab and Tamilnadu

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