British brand Dorothy Perkins has forayed into the Indian market through an exclusive association with online fashion store Jabong.com. The brand offers clothing for women from formal work-wear to casual collections and evening outfits.
Commenting on the collaboration, Arun Chandra Mohan, Founder and CEO, Jabong.com, said: “Our mission at Jabong.com is to bring the Indian consumer to global fashion by giving them access to trendy international high-street brands such as Dorothy Perkins. Instead of planning shopping trips to London, international fashion is now a click away and available exclusively on our website. We’re very excited to be leaders of this changing fashion revolution in this country and kick off our collaboration with Dorothy Perkins with a fitting runway debut for the first time in India on Lakmé Fashion Week Summer/Resort 2014. This is just the beginning of a bigger expansion plan that includes launching many other international labels.”
Malcolm Storey, Managing Director, Dorothy Perkins, stated: “It gives us immense pleasure to launch Dorothy Perkins in India through Jabong.com, the key online fashion destination in India. The brand is set to create a strong fashion offering for the Indian market. We will offer the best of British high street fashion by introducing our latest collections to Indian women. We are thrilled to be working with Jabong.com.”
Dorothy Perkins claims to be a leading brand from London having traded for 100 years on the UK High Street. In addition to clothing, the brand also offers footwear, in sizes 3-9; accessories and jewellery.
According to the company officials, Jabong.com has over 1,000 international high-street brands, sports labels to Indian ethnic and designer labels. Besides collaborations with designers and international brands, it also associates with Bollywood blockbusters.