Videogames retailer Game4u has ventured into the global games market by launching its operations in the Southeast Asian market in Singapore and Malaysia. According to the company officials, with the new venture, Game4u has becomes India’s first and only videogame retail brand to tap the $18 billion (Source: Euromonitor) gaming industry within the Asia Pacific region.
The retailer will provide more than 700 PC and MAC games from over 30 publishers such as Aspyr Media, Deep Silver, Electronic Arts, Focus Home Interactive, Kalypso Media, Namco Bandai Games, Square-Enix, Take2 Interactive, and Warner Bros.
Jayont R Sharma, Chairman and CEO, Milestone Interactive Group, said: “Our goal is to be the top global games destination that offers the best-in-class products and services and provides a delightful consumer experience,” said Mr. “PC gaming is popular in Southeast Asia and we have taken a big step towards achieving our vision by being the first Indian gaming e-retailer to set a digital download store in the region.”
He further added, “We plan to continue adding features and product categories and will also introduce our coveted loyalty program – Team Elite, to gamers in Singapore and Malaysia very soon.”
The company expects to grow in excess of 100 percent year-on-year with a double digit market share within the next three quarters leading to revenues in excess of $4Mn (USD) over the next three years. Game4u is also planning to expand in the region within the year and aims to set up operations in countries such as Thailand, Philippines, Vietnam, and Indonesia.
The videogames retailer will offer games and gaming accessories priced from $4.99 to $69.99.