Taiwan based home-decor giant Haoshi has entered India in association with Kolkata based S.T. Unicom which will distribute and retail Haoshi’s entire product portfolio in India through its exclusive brand stores and online format. Established in 2009, Haoshi is present in Austria, China, Czech Republic, France, Germany, Hong Kong, India, Indonesia, Japan, UK, USA, Switzerland, Taiwan, Kuwait, Korea, Singapore, Malaysia, and Macau.
Led by Navin Kanodia, S.T. Unicom claims to be an established player in the furniture and home fashion market for over decades now.“The home fashion market in India is ready for its big leap and the consumer is ready to go an extra mile for good living. Therefore, the organised home decor and accessories market has a huge opportunity here and Haoshi has been timely launched to cater to this market. The brand stands for great quality, amazing designs, and a fantastic product portfolio. It has a global presence and we are very sure that the brand will have a major market in India as well,” said Kanodia, Managing Director, S. T. Unicom.
Apart from launching Haoshi in India, the company is eyeing a multi- dimensional growth strategy to acquire a larger share of domestic home fashion market. It is looking forward to expand its retail footprint for its own home fashion retail brand ‘SPACIO’ in the first phase. Haoshi already occupies 25,000 sq.ft. retail space and is now planning to add 1,00,000 sq.ft. retail space spreading over 75 retail outlets across India by the financial year 2014-2015.
According to the company officials, the company plans to open 75 brand stores through franchisee route in key locations across India in the first phase of its expansion.”We are looking for franchisees across India and also in talks with 14 more international brands for exclusive tie-ups in India,“ Kanodia stated.
S. T. Unicom has its own manufacturing and retailing set up in India. Recently, it also forayed into online home fashion market. In 2014 – 2015 FY the company is expecting a four-times increase in its retail turnover.