Callino, menswear luxury apparel brand was recently launched in India at Hotel Westin, Gurgaon. During the launch, Callino showcased a collections of formals and semi-casual apparels designed by NIFT students. Naveen Jindal, MP and Chairman of Jindal Steels & Power Ltd, and top retailers and distributors graced the occasion.
Vijender Mittal, Chairperson, Callino India, said: “I completely believe in Leonardo Di Vinci’s quote ‘Simplicity is the ultimate sophistication’. Callino is a status of fashion and class for men of distinction and with its launch we are going to redefine menswear fashion by bringing in innovation right from the fabric to the styling of each garment.”
Callino seeks to fill a vacuum that currently exists in premium high-quality men’s fashion space. The brand claims to have a pan-India presence by reaching Delhi-NCR, Punjab, Haryana, Uttar Pradesh, Bihar, Himachal Pradesh and Jammu and Kashmir in phase I and expanding to other states in phase II. The market segments that are being targeted include B2B, MBO, BFS, LFS and EBO formats. The company also plans to add formal and casual jackets, woolen and cotton knits, denim wear and accessories to its product portfolio.