MIR Spirits, a distributor of Russian Spirit in India, has announced the global launch of “Russian Spirit” and “Kruto” vodka in Mumbai. According to the company officials, the mission of MIR Spirits is to change the way the world sees, drinks, and experiences vodkas. Beyond the 300-year-old heritage Russian recipes, the vodkas are prepared with wheat grains from Ukraine. The distillation process involves and activates carbon filtration practice which ensures the highest level of purity, desired pH balance and clarity of taste.
Speaking on the occasion, Roman Tallis, President and Founder, Russian Spirit, USA, said: “India is an exciting market in the global scheme of things. With its pre dominantly young population, we thought what greater tribute to this wonderful country than to globally launch Russian Spirit and Kruto here. Both our brands set new product benchmarks in their respective categories. It is not a surprise that the response so far has been nothing less than fantastic.”
The company claims that Russian Spirit Vodka is distilled 15 times with pure gold filtration and retains its taste even at room temperature. Available in 750 ml, it is priced at Rs 3,500 (Mumbai). Kruto is distilled nine times for smooth finish. It is available in 750ml and priced at Rs 1,850 (Mumbai).
Neha Kapadia, Director, MIR Spirits, added: “MIR Spirits presents to India the art of drinking Vodka with Russian Spirit and Kruto. The region’s ever-increasing appreciation for fine spirits has encouraged us to introduce to the market, the smoothest vodkas in their league. We aim to embody the true Russian heritage of superior Vodka and are happy to provide an exceptional spirit to the all-encompassing range of Vodka lovers, from the connoisseurs to those seeking everyday drinking pleasure.”
The products will be available in Mumbai, Pune, Goa, Delhi, Rajasthan, Haryana, and Chandigarh.
