Home Retail Flipkart Plans to Acquire Zovi, YepMe: Reports

    Flipkart Plans to Acquire Zovi, YepMe: Reports


    Flipkart is reportedly planning to acquire fashion portals Zovi and YepMe as it seeks to increase sales of high-margin products. If the deal is successful, this acquisition will be the second in two years for the online retailer, says a media report.

    Flipkart fashion launches 'Be Trendy, Always' campaign to strengthen market leadership position
    The latest campaign will address the myth that trendy fashion comes at steep price points - by focussing on making trends affordable and easily available - leading to ‘Be trendy, Always’

    Last year, Flipkart raised equity funding of Rs 2,200 crore. Sachin Bansal, Co-founder, Flipkart said that 2014 will be an important year for the company and he expects sales of $1 billion, about Rs 6,200 crore, by 2015.

    Flipkart was launched in 2007. Currently, it sells various categories such as books, perfumes, apparels, toys, home appliances and electronics, mobiles, healthcare and personal products, music, games, cameras, computers, stationery, movies, and shoes.