SCA has introduced Tempo hand tissues in the Indian market, and to further tap the growing potential in India’s baby care market, it has launched Libero range of baby oil, wet wipes, and diapers that have been customised for Indian consumers. In the B2B segment, the company has launched its Tork brand of Away-From-Home (AFH) toilet tissues, handwipes, napkins, wipers, and various hygiene dispensing systems for the cleaning industry, hotels and offices.
The company will be setting up a greenfield manufacturing facility at Ranjangaon MIDC near Pune with an investment of Rs 145 crore. It is slated to be fully operational by 2015.
Informs Milind Pingle, MD – SCA India, “The baby care market in India is roughly Rs 4,000 cr, out of which, the diaper market is about 50 to 55 percent; the remaining constitutes baby toiletries. The tissue market is around Rs 500 cr, out of which, close to 75 percent is largely institutional.”
The company’s pocket-size sanitisers in sachets, especially for a new market like India are being promoted with leading coffee chain Café Coffee Day where each guest at the café is given a free pack as a trail sample. It has also launched 5 ml sachets of baby wash, baby lotion and baby oil as trail packs for consumers.
SCA, a leading global hygiene and forest products company, develops and produces sustainable personal care, tissue and forest products, with sales conducted in about 100 countries.
