Menswear brand Peter England has opened Peter England Generation, a new concept store in Jaipur, Rajasthan for young professionals. According to the company officials, the outlet will offer apparel for the age group in early 20’s, mid 20’s, late 20’s, and early 30’s.
Spread over 5,300 sq.ft. across two floors and designed by Dalziel & Pow, the store stocks casual wear (PE Jeans including products like Oxygeans; Vintage jeans with a rugged look, Sculpted jeans,and Neon jeans which are inspired from the concept of ‘glow in the dark’); formal wear (suits, blazers and wedding apparel and the newly launched Peter England Traditions, a line of ethnic wear); .
According to the company officials, Peter England sells 8 million garments every year. First launched by Madura Fashion and Lifestyle (then known as Madura Garments) in the mid-price shirt segment in 1997, the company acquired the world rights for the brand in the year 2000.