DLF Brands has launched gift cards in collaboration with gift cards and loyalty programs provider ValuAccess. According to the company officials, the programme has been currently launched in Delhi NCR and will be rolled out PAN India. The DLF Brands Gift Cards can be used across several brands such as DKNY, Claire’s, MotherCare, ELC, Pure, and Sunglass Hut.
Dipak Agarwal, Chief Executive, DLF Brands, said: “The association with ValuAccess was definitely a very good move. We are elated with the outcome of the DLF gift card. These gift cards are simple, easy, fast, convenient, hassle free, and highly personalised. We believe that this initiative will yield positive results and we will have the opportunity to be associated with ValuAccess for a longer time period.”
Alistair Gordon, Founder & Managing Director, ValuAccess, stated: “It is a complete pleasure launching the gift cards programme for the well-known DLF brands. The DLF-The Original Gift Cards have been planned keeping in mind the requirements of DLF’s customers for the gifting purpose. We are positive that these gift cards will appear as the ideal souvenirs for all corporate, associates, family and friends and assist DLF in further enhancing their relationship with the customers with this personalised solution.”
A minimum of Rs 500 will be charged for the card activation. DLF Brands, a subsidiary of DLF, currently operates standalone stores for several global brands in India including Boggi, Sunglass Hut, ELC, Forever 21, DKNY, Claire and Mothercare and has an in-house brand ‘Pure’. It also operates multi-brand outlets called AVE.NEU. DLF Brands currently has around 150 stores in India.
Established in 2006, ValuAccess provides creative branded stored value (prepaid) and customer intimacy (loyalty & CRM) programmes across all categories of retail, restaurants, hotels, entertainment and spas/salons across Asia (currently India, China, Hong Kong, Singapore, Malaysia, UAE, Bahrain and expanding).