After changing its corporate identity from Titan Industries to Titan Company earlier this year, Titan Company has crossed a new milestone in Indian specialty retail by opening its 1,000th store in Bangalore stocking watches and eyewear. With the new outlet, the company claims to become the first Indian company with 1,000 stores in seven varied formats under watches, jewellery and eyewear categories.
Speaking on the achievement, Bhaskar Bhat, Managing Director, Titan Company, said: “It has been a fascinating retail journey for Titan since 1988 when we opened our first World of Titan watch store at Safina Plaza in Bangalore. It was a bold step we took at a time when the consumer products and retail market was highly unorganised and underserved. While our manufacturing expertise produced world-class products, we envisioned for our consumers an elevating experience when they bought our products. This is where we saw an opportunity to start retailing through our own stores and it worked very well for the company. While consumers and their buying habits are at the core of Titan’s strategy, the name of the game has been delivery of a differentiated experience. And that is what Titan’s retail thrust is expected to do — make shopping of our brands enjoyable.”
He further added: “In a retail journey spanning a quarter of a century, Titan has in many ways changed the retail fabric of the country. For us, retail is beyond stores. Retail has become the face of the company to its consumers who are spread across the length and breadth of the country. For us, retail is a commitment to deliver exceptional service and experience through human and technological intervention. While our staff form the core of our retail business through their impeccable service and values, it is through technology that we have changed the rules of the game in the past by introducing innovations like the laser engraving service at our watches store, Karatmeter at our jewellery stores and VMD (Visual Map Developer) at some of our eyewear stores. I am happy to dedicate this to 150 million customers who have embraced our products.”
With a retail footprint across 177 cities, 26 states, 3 Union Territories and a total retail area of 13,95,712 sq.ft., Titan Company has stores for watches under World of Titan, Helios and Fastrack; Jewellery under retail brands Tanishq, Zoya, GoldPlus; and Eye Plus for multibrand eyewear.