Breakfast cereal manufacturer Bagrry’s has introduced a new oats range, “Oats for India.” The new range positions oats as a staple grain and offers four varieties, oats for rice, oats for poha, oats for suji, and oats for atta to prepare traditional Indian dishes such as pulao, upma, uttapam, and idli. According to the company officials, the “Oats for India” range is essentially 100 percent whole grain.
Speaking at the launch, Shyam Bagri, Chairman, Bagrrys India, said: “Since inception, we’ve been driven by our core philosophy to offer foods that are genuinely healthy, natural and of exceptional high quality. With the help of our innovative milling technology and over 50 years of expertise in grain, we’ve transformed imported oats from a boring western porridge to a healthy yet sumptuous range of Indian staples. Bagrry’s Oats for India is our latest offering – a simple way of making your Indian meals healthy, without any compromise on taste.”
Aditya Bagri, VP – Marketing, Bagrry’s, added: “The initial trials have been very encouraging and we are now rolling out the range in select markets in India. Bagrry’s Oats for India range is available in modern retail format stores such as Big Bazaar, HyperCity, and a local supermarket near you.”
The Bagrry’s group has been operating in the food processing industry for over 50 years and claims to be one of the leading brands of health foods in India. The group has four production facilities in Delhi, Rajasthan, Uttar Pradesh, and Himachal Pradesh. Its products are available in more than 150 cities and towns across India as well as neighbouring countries like Nepal and Bhutan. The Bagrry’s group also supplies its products to multinationals such as GlaxoSmithKline Beecham Consumer Healthcare, Nestle India, Hindustan Unilever, Cadbury Kraft, Britannia Industries, and ITC.