Pantaloons, the newly acquired business by The Aditya Birla Group, has announced the launch the concept of “Woman’s Wednesday” at the Phoenix Mills, Lower Parel, Mumbai offering services such as professional advice from style advisors to do-it-yourself makeup and styling workshops. In the coming weeks, select Pantaloons stores will host Woman’s Wednesday celebrations on every first Wednesday of the month. According to the company officials, Woman’s Wednesday will give women a greater reason to indulge in Pantaloons stores.
Commenting on the move, Shital Mehta, CEO Pantaloons Fashion and Retail, said: “Pantaloons focusses on customer delight and nurturing fashion sensibilities. ‘Woman’s Wednesday’ is one more fashion step in that direction. This marketing initiative is aimed at engaging with every young woman customer and thereby encourages her to express herself through the way she styles herself and fashionably looks at her wardrobe. We aim to strengthen our dedication towards our consumers by providing the best of what Pantaloons has to offer.”
Pantaloons offers ready-to-wear western and Indian apparel for men, women and kids, in addition to accessories and fragrances. Being present in 77 exclusive stores across 38 locations in the country, Pantaloons houses over 100 brands. The first Pantaloons store was launched in Gariahat, Kolkata in 1997.