Home Progressive Grocer Parle Products Joins Hands with Warner Bros. Consumer Products

Parle Products Joins Hands with Warner Bros. Consumer Products

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Indian biscuit manufacturer has joined hands with Consumer Products (a Entertainment Company, is one of the leading licensing and retail merchandising organisations in the world) to introduce a biscuit range with ’ famous animated characters, .

The initiative will see Parle Products introduce a new range of its  Milk Shakti Milky Sandwichbiscuits embedded with Tom and Jerry’s faces. The new biscuit range will be available in new packaging in two pack sizes , 60 gm and 120 gm, priced at Rs 10 and 20, respectively.

A post-launch television commercial will follow the launch of the new range. According to the company, the move assumes much significance as it is a first of its kind in the Rs 21,213 crore biscuit industry.

Pravin Kulkarni, General Manager, Marketing, Parle Products says, “Tom and Jerry, with a classic legacy, have a lot of fans amongst both kids and adults in India. To get Warner Bros.’ Tom and Jerry on board is definitely a landmark for Parle. We have associated with Warner Bros. Consumer Products to bring Parle Milk Shakti Milky Sandwich – Tom and Jerry biscuits to consumers everywhere and delight them!”

“We’re pleased to mark WBCP’s entry into India’s food and beverage market by partnering with Parle Products for Parle Milk Shakti Milky Sandwich – Tom and Jerry biscuits,” shares Preston Kevin Lewis, Managing Director – Australia, New Zealand and India for Warner Bros. Consumer Products. “This new partnership allows us to bring the most popular animated brand in India to consumers in a fun new way.”