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    Khushhali: Tapping the Rural Markets for Retail


    India Retail Forum Rising Star Challenge 2013 in association with proved to be an exclusive retail competition for engaging and involving the next generation leaders of Indian retail in excruciating thinking process. With 100 teams competing from India’s top 20 Management schools to submit business plans on the topic “Building the next  Wal Mart out of India,”   Utkalika Mohanty, Abhinav Daharwal, and of Indian Institute of Management, Bangalore bagged the winner’s trophy for the proposed business plan “”. The project gives an understanding of the Indian rural market, changing consumer behaviour, challenges, and ways to resolve issues related to accessibility, affordability, availability, and acceptability for becoming the Wal Mart of India.

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