Air fragrance brand Odonil has marked a major innovation in the category with the launch of an improved version of the air freshening block offering twice the fragrance. The brand also announced cinestar Madhuri Dixit as its new brand ambassador.
“The air fragrance industry in India is witnessing a lot of excitement as people realize the importance of fragrance in their homes. Odonil is geared to make the most of this with this superior new product and an iconic new brand ambassador. We are confident that Odonil 2X will further strengthen the brand’s presence in homes across India,” said Rajat Nanda, Brand Head-Odonil, Dabur India.
Commented Madhuri Dixit, “It’s quite interesting to endorse a brand that is all about freshness and transformation. I am happy to be the ambassador for Odonil, which itself has transformed into a complete air fragrance expert with a variety of new products. The new campaign is a lovely film filled with flowers, fragrance, magic and fairies. It shows the ‘double fragrance’ of the new Odonil 2X through a magical transformation of the environment and the people it surrounds.”
Talking about the air freshening category, Rohit Prakash Gupta, Head-Home Care, Dabur, said: “The category is just starting to mature as various new formats and offerings by both national and international players are seen on the shelves. Being one of the oldest brands in the category, Odonil is well entrenched in the consumers’ minds, and we are leveraging that to strengthen our position in the air care segment. With Karishma Kapoor and Southern star Samantha Ruth Prabhu already endorsing Odonil product, signing Madhuri Dixit as brand ambassador is another firm step in the direction.”
The creative agency for Odomos is McCann Erickson, while media buying is done by Adbur, Dabur’s in-house media buying arm.