Tata Starbucks, a 50:50 joint venture between Starbucks Coffee Company and Tata Global Beverages, has opened a flagship store spread over approximately 3,000 sq.ft. in Bangalore at Koramangala (open to customers on November 23, 2013). In addition to this, Tata Starbucks will open two more stores by the end of the year at Phoenix Market City and Orion mall at Brigade Gateway in Bengaluru.
“We are excited to open our doors to customers in the beautiful garden city of Bengaluru, extending the Starbucks experience to more customers in India and celebrating India’s significant coffee heritage,” said John Culver, Group President, Starbucks China and Asia Pacific, Channel Development and Emerging Brands.
He further added: “We are incredibly humbled by the way in which customers in India have embraced Starbucks and we look forward to creating memorable moments of connection for customers in Bengaluru. This important city entry demonstrates our long-term commitment to expand across India, providing an elevated coffeehouse experience to more customers.”
Speaking on the occasion, Avani Davda, CEO, Tata Starbucks, said: “We are thrilled to open the first Starbucks store in Bengaluru, which promises to offer our customers a distinct third place and an unparalleled experience. This unique flagship store is beautifully designed to capture the essence of the rich coffee heritage in this region and honors the delightful style and tradition of the city. We are excited to open our 30th store in the market, adding Bangaluru to our growing list of cities, which includes Mumbai, Delhi NCR and Pune. Each new store offers the opportunity to reach more customers in India and deliver high quality arabica coffee, handcrafted beverages made by passionate baristas, extensive food offerings and legendary service.”
Tata Starbucks had launched its first store in Mumbai in October 2012 and currently operates 30 stores across India. The stores are branded as Starbucks Coffee – “A Tata Alliance”. To celebrate its first anniversary, the company has created an India-sourced coffee called India Estates Blend, as a tribute to its customers, partners, coffee producers and roasters. India Estates Blend is made with Arabica beans from Tata Coffee’s estates spread across Coorg and Chickmagalur.
Tata Global Beverages, the parent company, reported a four percent annual increase in its income from operations to Rs 1,933 crore for the quarter ended September 30, 2013. However, its consolidated net profit soared by 51 percent to Rs 180 crore during the same period aided by exceptional income.
Coffee has fast become the beverage of choice amongst the young urban Indians who take their cultural cues from the West. This has fuelled a boom in India’s organised cafe chain market, with new cafes mushrooming everyday in metros and even in tier II and III cities. According to estimates by retail consultancy firm Technopak Advisors, the organised Indian cafe market is currently pegged around USD 300 million and is expected to double in the next five years. The domestic market is getting crowded as more international cafe chains enter the market, either through franchise or joint venture route. Cafe Coffee Day (CCD) leads the segment followed by Barista Lavazza. Apart from Tata Starbucks, other major players include Costa Coffee and Gloria Jean’s Coffees (GJC).